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职场英语小故事:揭秘苹果如何给员工洗脑

  apple picks a small percentage of lucky candidates from the stack, which are submitted online, of course, through apple's web site. the company screens for "affability" and "self-directedness," not tech savvy: the latter can be learned; the former is innate. then apple invites everyone to a "seminar" in a conference room at a hotel. if you're a few minutes late, you're eliminated. the people who are offered jobs are often so happy that they burst into tears。

  苹果公司只会在应征者中精挑细选出一小部分幸运儿,方式是通过苹果公司的主页进行网申。公司的屏幕上显示着“亲和力”和“自我定向”,而不是精通技术:技术是可以通过后天培养的,而亲和力和自我定向则是天生的。稍后,苹果会邀请所有候选人到某酒店的会议室参加“讲座”。如果你迟到了几分钟,那么你就出局了;而得到工作的人往往会激动得热泪盈眶。and then the real indoctrination starts。

  真正的洗脑现在才开始。

  training lasts for a few days to a few weeks。

  培训时间长短不一,几天到几周皆可。

  “we told trainees that the first thing they needed to do was acknowledge the problem, though don’t promise you can fix the problem,” said shane garcia, the one-time chicago manager. “if you can, let them know that you have felt some of the emotions they are feeling. but you have to be careful because you don’t want to lie about that。”

  曾经担任过芝加哥分店经理的shane garcia说,“我们告诉培训生,他们要做的第一件事就是承认问题,但是不要承诺可以解决问题。如果条件适宜的话,你可以告诉顾客在某些方面你也能感同身受。但你要小心,别对顾客撒谎。”

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